How Performance Marketing Software Helps With Google Ads Optimization
How Performance Marketing Software Helps With Google Ads Optimization
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Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for more technical knowledge than routine GTM and might present additional expenses, it can bring about greater accuracy and even more reliable data
Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. Extra exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming web browser personal privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less precise than it ought to be.
Server-side tracking is a more safe and secure alternative that aids to bypass these limitations, as it's packed from your own domain and treated as first-party code, meaning it's less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys throughout networks.
Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for deceptive actors to adjust the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid marketers make even more informed advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these limitations and offer exact, consistent information that is much less susceptible to disturbance.
This sort of tracking likewise permits companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is important given that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for services seeking to adapt to these changes.
3. Much less prone to scams
Server-side monitoring enables companies to adjust data hauls prior to it reaches third party endpoints, boosting security and privacy. This is particularly important as different web browsers and systems increasingly alter just how they handle cookies. For example, in iphone 14, Safari will just supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
Furthermore, server-side tracking enables you to record user data straight on your own web servers. This removes dependence on third parties, which can be prone to breaches and personal privacy offenses.
A server-side tracking system is a collection of guidelines that tells your web site's web server what events to tape-record. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's also utilized to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a small piece of code on your web page to accumulate information from customers.
4. Simpler to execute
Server-side monitoring is an information collection process that happens on abandoned cart recovery software the site's very own web server, bypassing web browser restrictions. This suggests that information collected by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of information management and gives organizations a lot more control over transmission, making it usually much more trustworthy. Therefore, it's less prone to data challenges caused by things like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more precise data and assists make sure conformity with personal privacy guidelines such as GDPR. Furthermore, it likewise prevents the tracking limitations imposed by internet browsers and advertisement blockers.